Redefine your home with this new furnishing collection by PURE-Royale

Having stood the test of time for decades, proving to be a leader in its industry, Asian Paints has evolved and grown its brand and labels to adapt to its consumer time and again. When the pandemic left most of us homebound for over year, it saw a growing need for homeowners to upgrade their spaces and home décor. With this in mind, Asian Paints has launched AP Fabrics—a range of quality draperies and upholsteries in a range of textures, colours and finishes.
 

Since it has always counted a high mark of quality as the starting point for each of its products, Asian Paints has partnered with The Pure Concept—an internationally acclaimed brand renowned for its quality and creativity— to produce a unique line of furnishing fabrics for the home called PURE-Royale.
 

Weaving two quintessential brands, Pure Fine Furnishing and The Pure Concept, into its existing premium range, Royale and Nilaya, Asian Paints has recreated two of its most renowned and luxurious ranges for its line of furnishings. While the Royale collection comprises a fine mix of innovative fabric techniques and thread compositions, the most intriguing quality is its high Martindale rating making it a long-lasting and durable option for every home.