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16 Female- founded brands that are our favourite

  • Product Picks
Mar 09, 2022
Tea set by Orby House

This women’s history month, take a look at our list of our favourite lifestyle brands led by women

At, we are (currently) an all-women team and we're always on the lookout for brands led by women entrepreneurs. Why? Well, because, statistically, factually, literally, men have always had the advantage, so whatever we can do to give an edge to female-led businesses, we will. Here is a list of brands that we support, cheer, and invest in.


Founder and head designer Kriti Goel’s Haryana-based business is reviving an age-old craft called Thatheras, which uses a traditional technique of hammering brass and copper sheets into utensils. Originally from a town called Jandiala Guru in Amritsar, Punjab, P-Tal is now promoting this craft to the whole of India. The brand mainly catalogues vessels used in cooking and serving food. According to Ayurveda, eating or drinking from utensils made of these materials benefit the stomach, so these pieces are a great addition to the kitchen.

Vases by P-TAL
Serveware by A clay story

A Clay Story

Based in New Delhi, Anumita Jain creates minimal yet timeless everyday pieces of serve ware made of clay. Combining her expertise in pottery and background in product design, she makes her cups, bowls, mugs and plates in small batches herself, giving each piece a personal touch. The result is a range of intriguing organically shaped pieces with a beautiful tactile quality.

Morii Design

Founder Brinda Dudhat truly promotes women empowerment by engaging rural women artisans and encouraging them by offering creative freedom. Based in Gandhinagar, Gujarat, the brand uses locally sourced organic fabrics for making artwork and home furnishing products. The brand promises a no-waste policy by using every piece of scrap in their designs along with organically sourced fabric. Each piece is one-of-a-kind and promotes traditional techniques of embroidery.

Artwork by Morii
Bloon toys

Bloon Toys

The well-established Waldorf teaching method is based on the philosophy that children need to engage in activities that integrate academics along with art and practical skills. Isha Gopal has created toys that let children explore and learn. Based in Mumbai, this brand designs toys for kids to climb, balance, create and experience an adventure right inside their homes.

Green Heirloom

This brand brings sustainable artisanal cookware to the table. These products are known to enhance the flavours of food cooked in them, due to the natural materials and well thought out techniques used in making them. Founder Kaviya Cherian reached out to communities that make traditional cast iron, terracotta, stone and copper cooking utensils and curated them on one platform for the world to reconnect with. Based in Ernakulam, Green Heirloom offers utensils that have been lost in the modern world, but are worth investing in.

Plates by Green heirloom
Vases by Studio Ayra

Studio Ayra

With a complete sustainable system, every product by this Dehradun-based brand is design driven, skilfully handcrafted and is one of a kind. Founder Ayushi Rastogi’s vases and mugs are created with a sculpture-like expression, which is why even though most of the products are built around functionality, they also make wonderful décor accessories.

The Calico Guild

This Mumbai-based brand provides beautifully handcrafted contemporary soft furnishings such as pillows, throws and mats. Founders Ashni Tapuriah Shah & Sanna Daya Hasan’s brand integrates artisanal communities into their fold by employing them to handcraft the products and also donating a percentage of the profit for their betterment.

Linen by Calico Guild
Tumbler by Lacuna

The Lacuna Studio

Goa-based ceramic artist Tanushree uses clay as a medium to express her quirky side. Each product she creates has so much character that it takes you on a whimsical day dream. Even though the exterior design seems bold and experimental, the designs always offer some functional quality. Some of these products include vases, mugs, tumblers, incense holders and even dog bowls.

The Orby House

Founded by designer trio Shanu Agrawal, Pranjali V. & Snigdha Singh, this Chattisgarh-based brand aims to incorporate art inspired by global decor in lifestyle products. “In the era of mass produced and imported products we are an advocate of handcrafting, artistic detailing and the Make in India principle. All our pieces are carefully designed with quintessential sculpting techniques and curated aesthetics”, says the team. The products include statement pieces like candles, ceramic planters and vases.

Planter by the Orby House
Furniture by Boingg


While there are a lot of furniture options for kids in the market, getting them customised is sometimes a challenge. With Boingg! Founder Neha Indoria makes personalising furniture easy for parents, by allowing you to choose the colour of each part of the product. In addition to this simple customisation, Boingg! also offers vibrant readymade furniture and decor accessories.


Ahmedabad based brand ABSTRAC Home classifies themselves as a conceptual home textiles studio. Founder Brinda Patel believes that any design is an amalgamation of inspiration-concepts-texture-skills and a sustainable approach towards it. Under this brand she creates contemporary-design home furnishing textiles, cushion covers, throws and curtains.

Soft furnishing by Abstrac
Ceramic cups by Mason and mill

Mason and Mill

From her studio in Mumbai founder Shivani Gandhi brings a minimalist’s approach and a tone of conscientiousness to her product design. Stretching from fashion all the way to handwoven towels and soaps, the Mason and Mill website has a breadth of categories with a singular aesthetic eye. All the products are made in collaboration with various craft clusters in the country and so carry the perfect imperfections of handiwork.

The Slow Farm

Founder Reema Gupta’s The SLOW Farm offers a variety of products in the skincare, lifestyle and food categories. Some of our favourites include the oils, flowers, organic cotton bed linen and the planter kits. The simplicity of the way the brand’s products are made and its design ethos are a reminder to customers to consume responsibly, the importance of authenticity, and to remain as environmentally unobtrusive as possible. Much of The SLOW Farm’s products are sourced from organic farms in Uttarakhand and Karnataka that function on the Ahimsa principle.

Bed linen by The SLOW Farm
Jars by Earth and Ethics

Earth & Ethics Home

Founder A.N.Faiza believes in making our homes feel closer to earth by reintroducing products made of natural and traditional materials. She offers a range of categories like quilts, rugs and cookware sourced from karigars all across India. The utensils are made of materials like bronze, cast iron, and coconut shells. While the fabrics used for rugs and quilts are made of organic fibres.

Pulp Factory Studio

Furniture and textiles made of Papier Mache! A thought that may have never crossed our mind has been made possible by the founder of Pulp Factory Studio, Spriha Chokhani. Based in a small design studio in Assam, she makes chairs, tables, fabrics, bags and a lot more from waste paper and plant based glue. These products are sustainable and can take the same amount of weight a regular piece of furniture can. The brand makes the best out of newspaper waste and reduces the harm caused by it by using an unusual way of upcycling paper.

Furniture by The Pulp Factory
Natural Frankincense Resin Sticks by Annahmol


Founder Annah Chakola runs a handpicked and handcrafted studio in Kerala. From the many things she makes, we personally love the Frankincense resin incense sticks. Frankincense is a material which produces a smoke that country lore says will ward off evil and negativity. It will do the same thing to mosquitoes as well. But for all its uses (Ayurveda even says that it helps heal arthritis) the resin can be a bit difficult to burn. But Annah has fashioned the resin into incense sticks, making it easy for everyday use.

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