Design and colour are coded into every aspect of human life, their impact, far-reaching and their capacity to inspire, boundless. And this is the driving force of the Asian Paints ColorNext report. This only-one-of-its-kind trend report in the subcontinent rolls around every new year, has lost none of its robustness and continues to be the go-to guide for design and colour trends. Now in its 21st year, ColourNext commands the attention of design professionals, industry leaders and aficionados. The report offers compelling insights into how socio-economic, environmental, political and cultural evolutions impact interior design and decor choices. A panel of experts chosen by the brand’s colour marketing team meticulously works, debates and discusses the findings from secondary research and interviews with tastemakers and innovators across creative fields. They then correspond each potential trend story to emotions, colours, keywords and material quality to get to the forecast, the Colour of the Year and the Wallpaper of the Year.
This year, the experts point to a shift inward, a longing to belong and human connection in a hyper-virtual world.