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Punamchand Ramchandra Suthar started out as a carpenter and today owns a 22,000 sq ft workshop in Alibaug, with 150 odd employees and some of India’s biggest architects and interior designers as clients. This is his story
The employees and owner at Vishwakarma Furniture in Alibaug all have a daily ritual before they start their work day. They first visit the temple located by the entrance of the factory, with its own little garden, to pay their respects to the divine craftsman of the gods. They light a diya to Lord Vishwakarma and only then enter the workshop. In Hindu mythology, Lord Vishwakarma is the architect of the universe. He is the craftsman behind the weapons and palaces of the gods, and the builder of cities like Dwarka and Lanka. For Punamchand Ramchandra Suthar, who owns V K furniture, faith and family are the bedrock of everything he has built and achieved so far.
When we interview Punaram (as he is known to everyone) at his workshop for this Way We Make series and ask him to introduce himself for our video, he says to the camera “…main Alibaug mein carpentry ka kaam kar raha hu”. Recording him against the backdrop of his 22,000 sq ft workshop, with 150 odd employees on his roster and some of India’s biggest architects and interior designers as clients, you can’t help but smile when he says this. Especially when one is used to the world of social media with everyone on it announcing the tiniest wins or moments of validation, it’s hard to tell if he is being humble or matter of fact. I put it down to habit—born into the Suthar community, the families of carpenters in Rajasthan, “carpenter” is how he has described himself since he was 14 and started working with his father.
And for a few years it was the story of any young craftsman from India learning and going along wherever the work took him. “I was always interested in woodwork, I didn’t even want to finish my schooling. The first time I went to Delhi was with my brother to work on a project. Then we also went to Baroda, Bangalore, Mumbai…,” he says. Until his encounter with Bijoy Jain on a project in Alibaug that brought him to his next chapter. With Bijoy’s uncompromising reverence to material and detailing and Punaram’s focus on learning and perfection it was a match made in heaven, which set him up for his journey from a carpenter to a successful design entrepreneur.
Punaram didn’t come with a printed CV, Bijoy discovered every small skill of his day-by-day while at work, and usually those came as a surprise. Like the time Punaram made a model of a staircase that the team was working on for a project. “Bijoy sir called me and asked me how I made it. Then he said going forward I should make models for entire homes that we were working on,” he says. Punaram used Burma Teak to make the model for Jain’s project in Alibaug, the beautiful Palmira House. Another time on a project Punaram made a sketch and showed Jain. “He called everyone on his team and showed it to them – dekho yeh toh anpadh hai phir bhi aisa sketch banaya,” smiles Punaram. “I used to enjoy making sketches, when I left Bijoy sir there were 18 books of mine in his office,” he says.
“His notebooks are something to see. His drawings are quite beautiful, I am always struck by how well articulated and simple they are,” Manju Sara Rajan adds. The editor of this magazine has been following his work for many years and has even worked with him on personal projects. “The thing that strikes me the most about him is that he is a problem solver, he can work out something that is both a design solution and a practical solution. He is really a designer as well,” she says. It’s no surprise then that designers that work with him call it a collaboration.
Architect Anne Geenen has known Punaram since she moved to Mumbai and started working with Studio Mumbai. Later through her time at Case Design and now in her own firm Site Practice, she continues to swear by his talents. “I remember this one project really long ago, we were working and working on details and prototypes of this window. We finished it and were feeling satisfied that it’s working well, and sliding properly and were at the end of our conversation when Punaram reached into his pocket and removed a prototype of the handle that he had made. We hadn’t even got to thinking about the handle! It was beautiful and we ended up using it without any changes. It’s not even always about a technical issue, but it shows their way of working and thinking,” Anne says.
After a decade at Bijoy’s Studio Mumbai, in 2013 Punaram left to start his own workshop. “There is no shortage of carpentry studios in India, but the articulation of Punaram’s work is just so perfect and it’s engineered… the finish of everything he makes is literally the best I have seen in India,” says Manju. His high-quality work does come at a premium today but what better validation than that the best in the country want to work with you. At his factory now he hires carpenters from his own community in Rajasthan, of course, but also from other parts of the country, and has his own people working on the metal fittings and polishing as well. His older and younger brothers both work with him. “I had my father with me as well, till he passed away a month ago,” he says. He has brought his family, community, village along on his ride to success with him, and really, what better way to enjoy it. His daughter is studying interior design and his son is studying architecture, Vishwakarma Furniture will continue to dominate the universe of carpentry in India.
All images by Prachi Damle
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DEC 2023
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