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Asian Paints launches Beautiful Homes Concierge
This bespoke interior decorating service is your personal shopper, stylist, and decorator, all rolled into one
Every home starts with an idea or a dash of inspiration…but more often than not, that inspiration stays in your head or on your Pinterest board. We get it. You’re busy. You have enough on your plate. Sifting through options, comparing prices, and placing orders for furniture is a mammoth task! But now, you don’t have to do it alone—you have BH Concierge.
INTRODUCING BEAUTIFUL HOMES WITH ASIAN PAINTS CONCIERGE
BH Concierge is a personalised service for busy people who don’t have the time to scout, shop, and decorate their home from scratch. Our team brings in their expert eye and attention to detail create a tasteful space that’s tailored to you. We offer styling services and help you select movable pieces (furniture, lighting, decor, objects, art and plants), and assist with furnishing customisations for curtains, upholstery and wallpaper. Our team can even work with what you already own and help you refurbish it, combining old and new.
It’s great for renters and homeowners and perfect for urban professionals who have endless ideas and options, but not enough bandwidth to execute an interior design project on their own.
Don’t Have Time for a Call? Just Text
The biggest challenge of modern city life is time: high in demand and short in supply. BH Concierge steps in to save you time. We believe that speeding up the design process begins by making communication simple and efficient. We’ve done away with video conferencing, mobile apps, in-person meetings, and emailing floor plans and bulky files. Instead, we’ve brought it down to brass tacks: your phone. We’ll communicate via phone, at your convenience.
If getting on calls isn’t your thing, we understand. The entire service can be executed on text. WhatsApp is the mode of messaging, and our Stylist will be in touch with you for design discussions, check-ins, and approvals.
HOW IT WORKS
It’s a straightforward 3-phase process.
Stage 1: Discussion and details
You start by filling in an intake form. A simple, standardised questionnaire to understand your home and your requirements. Once we receive the form, our Stylist and team get in touch on WhatsApp, where deeper discussions take place. We get to know you, your tastes and preferences, your budget and timeline, and more importantly, what you need, what you want, and what you already have. This helps us pick out what’s right for you.
Stage 2: Moodboard and shopping
Our Stylist sends across a moodboard: a carefully-edited shopping list with plenty of options for furniture, lighting, artwork, and decor. All pieces are sourced from our network of Asian Paints Beautiful Homes stores. BH Concierge also has exclusive tie-ups with Baro Art for affordable Indian art, Dessine Art for affordable prints, Ugaao for houseplants and planters, and Nilaya for wallpaper and wallcoverings. The moodboard is a detailed catalogue that fits your style and budget. Pick out what you like and place your order!
If you’d like to view, touch, and feel the products first-hand, our Concierge can set up a store visit and guide you through your selections.
Stage 3: Delivery and setup
After you place your order, the BH Store Concierge takes over. If you’d like to view, touch, and feel the products first-hand, our Concierge can set up a store visit and guide you through your selections. Once every design detail is locked in, the BH Store Concierge coordinates delivery, installation, and setup.
TIMELINES THAT WORK FOR YOU
Whether you are moving into a rental apartment, setting up a home of your own, or giving your house a facelift, we work on your time. Give us a minimum turn-around time of 10 days for a quick refresh, and upto 3 months for a complete makeover. It starts with a little time and effort from your end, to get to know your tastes and your space—and we'll handle the rest. Simple. Seamless. And great style, guaranteed.
BH Concierge is now available in Mumbai and will expand to more cities soon. If you’re looking to revamp your space or decorate from the ground up, text us here to connect with the Design Concierge team.
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